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What is Reportage and Sponsored Content in Advertisement and Journalism? what is Branded Content?

Sponsored content or reportage is an advertisement for a product, service, or brand that is presented as an impartial news article or video.   What is reportage in journalism? Reportage sometimes refers to the total body of media coverage of a particular topic or event, including news reporting and analysis: “the extensive reportage of recent […]

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Trends

What is a Press Release? How to Write a PR and News Release ?

What is a Press Release? A press release (PR) is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? […]