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A Comprehensive Guide to Guest Posting: Tips and Tricks for Effective Blogging Outreach

What is Guest Posting? Guest posting, also known as guest blogging, is a content marketing strategy that involves creating and publishing articles on other people’s blogs or websites. The purpose of guest posting is to build relationships with other bloggers and influencers, expand your audience, and drive traffic to your own site. By contributing high-quality, […]

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What is Reportage and Sponsored Content in Advertisement and Journalism? what is Branded Content?

Sponsored content or reportage is an advertisement for a product, service, or brand that is presented as an impartial news article or video.   What is reportage in journalism? Reportage sometimes refers to the total body of media coverage of a particular topic or event, including news reporting and analysis: “the extensive reportage of recent […]

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What is a Press Release? How to Write a PR and News Release ?

What is a Press Release? A press release (PR) is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? […]