Reportage vs. Online Ads: A Guide to Navigating Sponsored Content

In today’s digital world, the line between news and advertising can sometimes blur. Reportage, a style of journalism that focuses on eyewitness accounts and in-depth reporting, can be a powerful tool for conveying authentic experiences. But what happens when reportage gets a sponsor? This guide will explore the relationship between reportage and online ads, equipping […]


What is Reportage and Sponsored Content in Advertisement and Journalism? what is Branded Content?

Sponsored content or reportage is an advertisement for a product, service, or brand that is presented as an impartial news article or video.   What is reportage in journalism? Reportage sometimes refers to the total body of media coverage of a particular topic or event, including news reporting and analysis: “the extensive reportage of recent […]