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Top 20 Gambling & Betting Guest Post Blogs for SEO (US/UK)

Discover the top 20 US and UK blogs for gambling and betting guest posts. Our curated list provides key SEO metrics and valuable insights for effective link building in the iGaming industry.

An Expert Report on Guest Posting for SEO in the iGaming and Betting Niches

1. The Strategic Imperative of Guest Posting in iGaming & Betting

1.1 The Role of Backlinks in the iGaming Niche

The digital marketing landscape for the iGaming and betting industries is exceptionally competitive, driven by a global audience and multi-billion dollar markets. Within this environment, a robust and authoritative backlink profile is not merely an optional component of an SEO strategy; it is a fundamental requirement for achieving and maintaining visibility in search engine results. The evidence suggests that search engines are the primary source of organic traffic for iGaming websites, making SEO the “life-blood” of successful marketing in this sector.1

Guest posting serves as a pivotal strategy for acquiring high-quality backlinks, which are links from external websites that point to a brand’s own site. These links act as a signal of authority and credibility to search engines, directly influencing a website’s ranking potential.2 The objective is to secure links from reputable, industry-specific sites to enhance domain authority and improve search engine results page (SERP) rankings.3 This is particularly critical in a market where on-page SEO best practices and expert content are widely implemented by competitors. The ability to build a superior backlink profile is a key differentiator that allows a brand to stand out from the crowd and drive a significant volume of targeted traffic, which can then be converted into qualified leads and, ultimately, revenue.3

Gambling & Betting Guest Post

Also read: Increase Your Search Rankings With Powerful Guest Posts

1.2 The “Red Flag” Challenge: Navigating a Restricted Landscape

A significant challenge in the iGaming niche is the widespread and explicit rejection of gambling-related content by many websites that might otherwise seem like ideal guest post targets. An analysis of numerous “write for us” pages reveals a systemic pattern of prohibitions. For example, general digital marketing and SEO blogs, such as Rankvise.com, explicitly state that they are “not accepting articles/links related to casino, poker, gambling, betting or CBD”.5 Similarly, general technology and business sites often have similar policies. A review of guidelines from sites like Temok.com and Customerly.io confirms a strict “no gambling, CBD, Adult, Medical and healthcare, Business and finance posts” and “No Adult, Casino, Betting, or unrelated backlinks” policy, respectively.6

This restriction extends even to niches with tangential relevance. A sports and fitness blog, Topendsports.com, and a market research company, Nextmsc.com, both have “no exceptions” clauses against casino, gambling, or sports betting content.8 Even a general tech blog, Tripleareview.com, clearly states that it does not accept posts related to gambling, adult content, or sports betting.11 This collective aversion to gambling content suggests a broad industry-wide hesitation, likely rooted in concerns over legal regulations, brand safety, and ethical standards. This widespread refusal of content effectively invalidates the standard cold outreach strategy for a vast number of potential high-authority targets and underscores the need for a highly specialized approach to link acquisition in this sector.

1.3 A Shift in Strategy: From Cold Outreach to Strategic Partnership

Given the challenges, a successful SEO strategy in the iGaming and betting industries must pivot from a scattershot cold outreach approach to a more focused and strategic one. The market has responded to this need with a professional ecosystem of specialized link-building agencies and guest posting marketplaces that cater to the iGaming niche.4 These service providers function as a critical bridge, offering access to private networks of websites that are vetted to accept gambling content and provide high-quality backlinks.

The emergence of these specialized services, such as Nuoptima, Juicify, and Linkee, is a direct outcome of the “red flag” problem.4 These agencies possess pre-existing relationships with publishers and an understanding of the regulatory and content-quality requirements. This makes them a highly efficient alternative to the time-consuming and often fruitless process of in-house outreach. The implication is that the primary decision for an iGaming marketer is not simply how to find a list of blogs, but rather how to best acquire links from a very limited pool of suitable targets—whether through a painstaking direct process or a strategic outsourced partnership.

Also read: Increase Domain Authority & Domain Rating: A Strategic Guide

2. Methodological Framework for Vetting Targets

2.1 The Multi-Metric Approach: Beyond Domain Authority

A comprehensive evaluation of a blog’s suitability for guest posting requires a multi-metric approach that goes beyond a single score. While metrics like Domain Authority (DA) and Domain Rating (DR) are foundational, they must be considered alongside other critical indicators to ensure a link is both effective and low-risk.

  • Domain Authority (DA): This is a proprietary Moz metric, scored from 1 to 100, that predicts how likely a website is to rank in search engine results. A higher score indicates greater ranking potential.14
  • Domain Rating (DR): This is Ahrefs’ equivalent metric, which is also a logarithmic scale score from 1 to 100 based on the strength of a site’s backlink profile.15 While both DA and DR measure authority, they are derived from different datasets and methodologies.
  • Organic Traffic: This is perhaps the most crucial qualitative metric. A high organic traffic count indicates that a website is a “real” entity with a genuine audience, rather than a mere link farm created for SEO purposes. Tools like SpyFu can be used to check a website’s estimated organic traffic and determine the geographic concentration of its audience, which is essential for targeting the US or UK markets.12
  • Spam Score: Developed by Moz, the Spam Score is a risk indicator that helps identify websites with potentially harmful linking practices. A low spam score (under 15%) is critical for safeguarding a brand’s own SEO health and avoiding potential search engine penalties.13

A careful analysis of these metrics reveals that a high DA/DR alone is not a guarantee of a quality guest post opportunity. For instance, gambling.com has a high DA of 77 and massive traffic of 1.2 million, but its Spam Score is elevated at 19%.13 In contrast,

gamblingsites.org has a respectable DA of 71 and a low Spam Score of 2%, but its traffic is significantly lower at 16.3K.13 This highlights the need for a holistic evaluation, where the most valuable targets possess a strong combination of high authority, high organic traffic, and a low spam score.

2.2 Essential Tools for Vetting

To effectively vet potential guest post targets, a suite of professional SEO tools is required. The research highlights the key players in the market and their specific strengths:

  • Ahrefs: This tool excels in backlink analysis and keyword research. It provides the largest keyword database and the most generous reporting limits among its competitors. Its Domain Rating (DR) is a primary metric for evaluating a site’s authority.15
  • Moz: As the originator of the Domain Authority (DA) metric, Moz is a reliable source for this score. It offers a large backlink database and is often considered a more cost-effective option for API access and general SEO tracking.14
  • Semrush: This is a comprehensive digital marketing platform that extends beyond SEO. It provides detailed PPC data, competitive intelligence, and content creation tools. Its SEO Content Template and Writing Assistant are valuable for optimizing guest post content.15
  • SpyFu: A valuable, free tool for checking a website’s estimated organic traffic and audience demographics. It can reveal whether a site is attracting a US or UK audience, which directly addresses the query’s geographic requirements.16

The collective use of these tools allows for a robust analysis of a target’s metrics and market relevance, mitigating the risk of investing time and resources in ineffective or low-quality placements.

Also read: SEO Strategies for the Modern iGaming Landscape: Content That Builds Trust, Not Hype

3. The Top 20 Vetted Guest Post Opportunities

3.1 Criteria for Selection

The following list of top guest post opportunities was compiled based on a stringent set of criteria derived from the methodological framework. The selected sites:

  • Explicitly accept iGaming, gambling, or betting content.
  • Have a Domain Authority (DA) or Domain Rating (DR) of at least 40.
  • Maintain a low Spam Score (ideally below 15%).
  • Possess verifiable organic traffic, indicating an active audience.
  • Show relevance to the US and/or UK markets.

A notable observation from the research is that a full list of 20 verified, direct-outreach targets is difficult to compile from publicly available data. The final list, therefore, represents a blended approach, combining confirmed direct-outreach targets with high-authority, agency-accessible opportunities that are crucial for a comprehensive iGaming SEO strategy.

iGaming - SEO - Backlink - Gest posting

The Best Guest Posting Site: www.virlan.co

DA: 40 | US Traffic | iGaming Niche | Permanent DoFollow Backlinks

blogs: Online Casino | Sports Betting | Esports | Cryptocurrency & Blockchain | Forex 

3.2 Curated List of Top 20 Blogs

The curated list below categorizes the opportunities to reflect the two primary strategic paths: direct outreach and partnerships with specialized agencies.

Website URLDA/DREst. Monthly TrafficSpam ScorePrimary NicheNotes
Direct Outreach & Highly Relevant Targets
chipy.com/DA 65651.8K3%iGaming/CasinoExcellent metrics across the board. High-priority target. 13
gambling.com/DA 771.2M19%iGaming/CasinoHigh traffic and authority, but elevated spam score requires a careful content review. 13
gamblingsites.org/DA 7116.3K2%iGaming/BettingHigh authority and very low spam, but traffic is a concern. Best for a pure backlink play. 13
casinonewsdaily.com/DA 662.9K1%iGaming/NewsStrong authority and very low spam score. Traffic is low, but the link is valuable. 13
futbolete.comAS 71N/AN/ASports, NewsNiche-relevant, but data is incomplete and may require agency access. 19
crickettimelines.comAS 29N/AN/ASports, Gaming, CasinoNew site with high relevance. Authority score is low, but worth tracking. 19
High-Authority, Agency-Only Targets
tribuna.comDR 73, DA 7710M+N/ASportsPremium, high-traffic target. Listed on paid services for $993.90 per post. 20
besoccer.comDR 80, DA 757.7M+N/ASportsAnother massive sports site. Cost is significant at $743.90. 20
inquirer.netDR 84N/AN/ABusiness, SportsTop-tier publisher likely accessible only through a paid service. 20
msn.comDA 9438,390KN/ANews, Sports, BusinessA top-tier media outlet. Available via marketplaces, not cold outreach. 12
apnews.comDA 929,040KN/ANews, BusinessVery high authority. Listed on a guest posting marketplace, indicating paid access. 12
techbullion.comDA 7124KN/AFinance, TechHigh authority site listed on a marketplace. 12
barchart.comDR 622.2MN/AFinanceHigh authority and traffic. Price noted is $432.90 for casino-related content. 20

Note: The remaining spots to reach a list of 20 would be filled by leveraging specialized services and marketplaces (e.g., guestpostlinks.net, Adsy.com) to identify additional high-quality, niche-relevant sites, as this information is often held in private networks rather than made public.

4. The Landscape of iGaming Link-Building Service Providers

4.1 The Strategic Case for Outsourcing

The high cost and low success rate of direct outreach to general-purpose websites make outsourcing a highly attractive and efficient option for iGaming guest posting. The research confirms that the primary benefit of a specialized agency is access to private networks of high-authority sites that are not open to direct public submissions.4 These providers possess the expertise to navigate the regulatory landscape and have pre-established relationships, significantly reducing the time and effort required to secure a placement.

While the cost of using a professional service is a factor, the data suggests that it can be highly efficient. Some services offer packages at a competitive rate, such as a UK-based provider offering 5 guest posts for £100, which translates to a cost of just £20 per link.2 This allows a brand to scale its link-building efforts and access a broader range of premium publishers, such as those listed in the table above, that would otherwise be inaccessible.

Also read: Top 5 Blogger Outreach Services

4.2 Review of Key Service Providers

The iGaming link-building market includes a range of service providers with different models and specialties.

  • Linkee: This is a link-building software that provides a curated list of vetted casino guest post sites, based on strict criteria like a Domain Rating of 40+, over 1,000 monthly traffic, and a Spam Score below 15%.13 It serves as a valuable resource for identifying suitable targets.
  • Adsy.com: Operating as a marketplace, Adsy allows users to find publishers from an inventory of over 100,000 websites and filter them by metrics such as Moz DA, Ahrefs DR, and organic traffic.12
  • GuestPostLinks.net: This service specializes in connecting clients with sites that accept content in competitive niches, including casino, gambling, and sports betting. It claims to offer access to thousands of high-quality guest posting sites, and its listings provide detailed metrics and pricing for various premium publishers.20
  • Specialized Agencies: Agencies such as Nuoptima, UK Linkology, and Juicify offer tailored link-building solutions for the iGaming industry. They focus on acquiring high-quality, white-hat backlinks from relevant, authoritative websites.4
Service NameModelKey Features
Guest Posting Service UKAgencyOffers packages for gambling/casino guest posts on DA22+ sites. Content is 500+ words with 2 links per post. Packages start at £100 for 5 posts. 2
LinkeeSoftwareProvides a vetted list of high-quality casino guest post sites based on strict criteria (DA 40+, low spam). 13
Adsy.comMarketplaceProvides access to a large inventory of publishers with transparent metrics. Offers filtering by DA, DR, and traffic. 12
GuestPostLinks.netAgency/MarketplaceSpecializes in competitive niches like iGaming. Provides metrics and pricing for premium placements. 20
Nuoptima, UK Linkology, JuicifyAgenciesSpecialize in white-hat, data-driven link building for competitive markets, including iGaming. Access to a network of thousands of vetted domains. 4

5. Content Strategy for Niche Relevance and Compliance

5.1 Crafting High-Quality, Human-Written Content

A guest post is not merely a vessel for a backlink; it is a valuable piece of content that must provide genuine utility to the host site’s audience. Websites that accept guest contributions in this niche have strict quality standards to protect their reputation and search rankings. They explicitly require content that is well-written, unique, and not published elsewhere.5 There is a widespread and explicit rejection of AI-generated content.5

Effective content in the iGaming and betting sectors should be informative and engaging. Examples of high-quality content types include:

  • In-depth Guides: Comprehensive guides on sports betting strategies or casino game explanations.21
  • Game Reviews: Detailed reviews of casino games that provide players with information on features and strategies.21
  • News and Data: News from the casino industry, unique findings, or industry reports can establish a website as an authoritative source.21
  • Interactive Content: Integrating videos, infographics, or interactive elements can enrich the user experience and boost retention.21

The content must also be structured logically with proper titles and subheadings to enhance readability and SEO.1

5.2 Compliance and Responsible Gaming Messaging

The iGaming industry operates under significant legal and regulatory scrutiny. For content to be acceptable for guest posting in the US and UK markets, it must align with these regulations and promote responsible gaming. The most reputable host sites and agencies recognize the importance of this, and content that incorporates these messages is more likely to be accepted.

A responsible gaming content strategy should include:

  • Encouraging Limit-Setting: Calls-to-action that prompt players to set deposit, wager, or time limits.22
  • Promoting Break-Taking: Subtle nudges or reminders for players to take breaks during long gaming sessions.22
  • Highlighting Helpline Resources: Providing dedicated space for links to responsible gaming organizations that offer help and support.22

By weaving these elements into the content, a guest post transcends a simple link-building effort and becomes a legitimate, trustworthy contribution that both enhances the brand’s reputation and complies with industry standards.

6. The “Red Flag” Blacklist: Sites to Avoid

To prevent wasted effort, it is crucial to maintain a list of high-authority sites that have explicitly stated they do not accept gambling, betting, or iGaming content. The following table serves as a quick-reference guide to avoid common pitfalls in the outreach process.

Website URLPrimary NicheExplicit Rejection Policy
rankvise.comDigital Marketing“We are not accepting articles/links related to casino, poker, gambling, betting or CBD.” 5
towing-seattle.comTowing/Automotive“we do not accept guest posts related to gambling, casinos, betting, or any form of adult or illegal content.” 23
topendsports.comSports, Fitness“No casino/gambling/sports betting or adult content (no exceptions).” 8
tripleareview.comTechnology, Marketing“We do not accept posts related to gambling, adult content, CBD, forex, crypto, or sports betting.” 11
nextmsc.comMarket Research“Please make sure the article is not related to drugs, CBD, betting, adult, dating, casino, gambling, crypto, forex, illegal, unethical, or similar.” 10
customerly.ioB2B Content“No Adult, Casino, Betting, or unrelated backlinks are accepted.” 6
temok.comTechnology“We don’t accept gambling, CBD, Adult, Medical and healthcare, Business and finance posts.” 7

7. Conclusion & Recommendations

The analysis confirms that guest posting remains a powerful SEO strategy for the iGaming and betting industries. However, its implementation requires a highly specialized and data-driven approach that acknowledges the unique challenges of the niche. Standard outreach methods are largely ineffective due to widespread content restrictions, forcing a shift towards a dual-pronged strategy.

For immediate action and long-term success, the following recommendations are provided:

  1. Prioritize Direct Outreach to Confirmed Niche Targets: A small number of high-authority, niche-specific blogs openly accept gambling content. A meticulous, personalized outreach campaign to sites like chipy.com, gamblingsites.org, and casinonewsdaily.com is a high-value, low-risk endeavor. The focus should be on building relationships and providing genuinely valuable content, as these sites are protective of their brand and audience.
  2. Evaluate and Budget for Strategic Partnerships: For long-term growth and access to a wider, more authoritative network of publishers, a partnership with a specialized iGaming link-building agency is highly recommended. The cost of these services should be weighed against the time and labor saved in a niche where a high percentage of outreach efforts will be rejected. This is the most efficient path to scale and secure premium placements on sites like tribuna.com and besoccer.com.
  3. Elevate Content Quality and Ensure Compliance: The content itself must be exceptional. It must be human-written, unique, and provide a genuine benefit to the reader. Furthermore, the inclusion of responsible gaming messaging is not merely an ethical consideration but a strategic one that enhances credibility and helps content align with the strict standards of the host sites and regulatory bodies in the US and UK.
Gambling & Betting Guest Post Blogs

FAQ

1. How were these blogs selected and what makes them “top” for guest posting?

The blogs on this list were selected based on a combination of their relevance to the gambling and betting industry and their high SEO authority metrics. We focused on websites that are active, have a strong Domain Authority (DA) or Domain Rating (DR), and are known within the iGaming community. The “top” ranking reflects their potential to provide a valuable backlink for SEO purposes.

2. What is the typical process for submitting a guest post to these blogs?

Unlike many niches, a significant number of high-authority gambling blogs do not have a public “write for us” or guest post submission page. The process often involves direct outreach or, more commonly, working through a link-building agency or marketplace. These services have established relationships with the blog owners and can facilitate the guest post placement for a fee.

3. Do I have to pay to publish a guest post on these sites?

For most of the high-authority websites on this list, it is likely that a fee will be required to publish a guest post. While there are free guest posting opportunities available, the most impactful backlinks from top-tier blogs in the gambling niche are often part of a paid service or a private network.

4. How is the geographical focus for the US and UK markets determined?

The list includes blogs that have a primary audience in the US, the UK, or both. We determined the geographical focus by analyzing the blog’s content, currency mentions, and the search engine results pages (SERPs) where they rank. Some blogs have a global audience, making them suitable for both markets.

5. How can I find more guest posting opportunities in the gambling niche?

You can find more opportunities by using targeted search queries such as intitle:”write for us” gambling, “contribute” + “iGaming”, or inurl:blog “guest post” “betting”. Additionally, exploring link-building marketplaces and agencies that specialize in the iGaming niche can provide access to curated lists of blogs that accept sponsored content and guest posts.

Why is guest posting on gambling and betting blogs important for SEO?

Guest posting is a powerful SEO strategy for the gambling and betting industry because it allows you to build high-quality, relevant backlinks from authoritative websites. These backlinks signal to search engines that your site is trustworthy and reputable, which can significantly improve your own search rankings and organic traffic.

What defines a “top” blog in the online casino and betting niche?

A “top” blog for guest posting is primarily defined by its SEO metrics, such as a high Domain Authority (DA) or Domain Rating (DR). These metrics, typically above 40, indicate the website’s overall authority and link equity. A top blog is also highly relevant to the gambling, sports betting, or iGaming industry and receives substantial organic traffic from its target audience.

Do these top blogs accept free guest posts?

It is rare for high-authority blogs in the highly competitive gambling and betting niche to accept free guest posts. The majority of top-tier websites operate on a paid model, working with link-building agencies or directly with marketers. These paid placements ensure the content meets high standards and provide a guaranteed return on investment for the site owner.

How can I find more guest posting opportunities in this niche?

Beyond curated lists, you can find opportunities by performing advanced search queries on Google. Use search strings such as:
"write for us" + gambling
"guest post by" + "online casino"
intitle:"contribute" + "sports betting"
inurl:guest-post + iGaming You should also explore reputable link-building marketplaces and agencies that specialize in the iGaming and betting industries, as they often have access to private networks of sites.

What kind of content is expected for a guest post?

The content must be high-quality, original, and highly relevant to the blog’s audience. It should provide value, such as insights into new trends, strategic betting advice, or reviews of online casinos. The content must be well-written, free of errors, and should not contain overly promotional material.

How do I contact these top blogs for a guest post?

While some sites may have a public “write for us” page, many top-tier blogs do not. In these cases, the best approach is often to reach out to the website’s editor or marketing manager directly via email. Be sure to include a concise pitch, relevant writing samples, and a clear explanation of how your proposed content will benefit their audience. Alternatively, using a specialized link-building service is a common and effective method to get placements on these sites.

Works cited

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